The Tree Lighting Ceremony on Thursday is a special opportunity to gather as a community and enjoy family, friends, and the holiday spirit. Organizations set up booths around Harley-Davidson Rally Point at the corner of Main Street and Harley-Davidson Way (2nd Street) with free candy canes, hot cocoa, cider, popcorn, and other treats! The Loud American also offers their famous hot toddies for sale to adults during the festivities. A community leader traditionally invites children on stage to read ‘Twas the Night Before Christmas, and counts down to the official tree lighting.